new production site expands product portfolio for the German and Austrian markets
Vienna/ Nova Role: THE LIECO COMPANY took over the Nova Role production site from LESCUS Cetkovice s.r.o. on 1 April 2025.
The acquisition expands production capacities in the containerised plants segment. The site is located not far from the German border near the spa town of Karlovy Vary and therefore offers ideal conditions for the sale of containerised plants to Germany.
This strategic development is the Group's response to market developments. In addition to reforestation and initial afforestation, forest remodelling is the focus of active forest management. The relevance of the tree species mix for the successful stabilisation of forests in the face of climate change is giving rise to new requirements for reforestation.
‘In the era of forest remodelling, we will be able to offer a broader product portfolio in the future and better meet the increased demand for container plants. In order to ensure the availability of proven forest plants with the best possible genetic characteristics for the different forest locations of our customers, we will also offer more contract plantings,’ comments Oliver Hilpold, CEO of THE LIECO COMPANY, on the acquisition.
Together with the highly qualified and experienced team in Nova Role, a modern production facility and LIECO's expertise, the usual quality is guaranteed. The ideal location enables direct logistics to the customer.
‘Preserving our forests and adapting them to the challenges of climate change is a central task of our time - and firmly anchored in the DNA of the Liechtenstein Group. With this investment, we are specifically strengthening our core business. The production of climate-friendly tree species is the basis for the sustainable management of future-proof forests,’ says Stephan Langer, CEO of the Liechtenstein Group, to which THE LIECOCOMPANY belongs.
With the Nova Role site, THE LIECO COMPANY now has seven production sites for forest plants. Four Lürssen sites produce over 20 million bare-root plants annually. The three LIECO sites will produce around 12 million containerised plants in the future.
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THE LIECO COMPANY – delivering forest solutions
THE LIECO COMPANY is a modern, forestry group of companies that unites outstanding brands and products for the industry under one roof.
At seven forest nursery locations in Austria, Germany and the Czech Republic, we produce high-quality forest plants - in containers and bare-rooted. We offer comprehensive forestry services from seed to planting and secure cultivation. Our forestry experts are always in personal contact with our customers at home and abroad. The group company Palos digitalises forestry with the products palos platform, FOVEA and treeva.
THE LIECO COMPANY is part of the Liechtenstein Group.